In 2012, Testa Communications won the bid dedicated to the promotion of Eastern Poland organized by the Polish Information and Foreign Investment Agency and co-funded by the European Union. With the project implementation spanning from 2012 through to 2014, the campaign was carried out both in Poland and abroad (Germany, UAE, China, USA, France, South Korea, UK).
Our agency was responsible for media relations, study visits, promotion during international fair trades, event organization, online and outdoor advertising campaign as well as running and promoting (SEM, SEO, etc.) dedicated website.
Eastern Poland promotional program has led to numerous tangible outcomes. It was well received among Polish and foreign entrepreneurs, but first and foremost, its main contribution were foreign investors who became interested in investing in Eastern Poland.