The project, jumping to reach the goal, has been run by Testa Communications since 2011 to mark the end of Adam Małysz’s career. In this project, the agency was responsible for preparing goodbye event on the ski-jump take-off in Zakopane entitled „Adam’s Bull’s Eye and for sponsoring and promotional campaigns. Therefore, Testa Communications came up with the campaign „Poland grows mustache,” which led to:
• More than 1,000 project-related publications and spots on TV, radio and in the press,
• Enhancing millions of Poles (including well-known journalists, politicians, artists and athletes) to grow mustache as a way to say thank you to our best ski jumper,
• Hundreds of thousands of fans taking part in the event Adam’s Bull’s Eye in Zakopane.